While both showcase creative work, a portfolio and a lookbook serve different purposes and audiences:
Portfolio:
• A professional collection of an individual’s best work, often used to demonstrate skills, creativity, and experience.
• Commonly used by designers, artists, photographers, illustrators, and architects.
• Includes project details, concepts, and sometimes process explanations.
Lookbook:
• A visually driven collection designed to showcase products, fashion lines, or brand aesthetics.
• Often used by fashion brands, stylists, or photographers to present seasonal collections or marketing visuals.
• Focuses on style, mood, and presentation rather than technical details.
In short: a portfolio highlights your creative skills and projects, while a lookbook highlights your visual style or product collection.
