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Lookbook Printing

Lookbooks are a visual showcase for your collections, whether in fashion, jewelry, home decor, accessories, art, photography, and more. A professionally printed lookbook helps you make a strong statement, highlight your creativity, and set your brand apart in a competitive market.

At BookPrintingChina, we deliver premium lookbook printing at competitive rates. With advanced digital and offset printing, we accommodate both small and large print runs. Our fully customizable options, including size, paper type, binding, and special finishes, ensure your lookbook reflects your brand. We create visually striking, professional lookbooks designed to impress, stand out, and leave a lasting impression on your audience.

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Fashion Lookbook Printing

Fashion lookbooks serve as the ultimate portfolio for designers and models, making a lasting impression on clients and audiences. Custom fashion lookbook printing is the #1 choice for showcasing collections, highlighting trends, styles, and designs in a polished, professional format. Our high-quality, full-color printing brings your images to life, capturing every detail with vibrancy. Enhance your lookbook with special finishes like foil stamping, spot UV, or embossing for added impact.

Popular Loobook Printing Sizes

The size of a lookbook depends on your content, design layout, and the impression you want to create.

  • Standard size: 8.5″ × 11″ (US Letter) or A4 – a classic choice, easy to print, handle, and widely used for most fashion, art, and product collections.

  • Compact size: 5.5″ × 8.5″ – portable and convenient, ideal for mini collections, sample lookbooks, or handouts.

  • Large size: 9″ × 12″ – makes a bold statement, perfect for high-impact visuals and luxury presentations.

  • Square size: 6″ × 6″, 8″ × 8″, 12″ × 12″ – creative and modern formats that stand out, commonly used for fashion, art, or photography-focused lookbooks.

The chart below are some common magazine sizes in different orientation.

Portrait5.5″ x 8.5″8.5″ x 11″9″ x 12″
Square6″ x 6″8″ x 8″12″ x 12″
Landscape8.5″ x 5.5″11″ x 8.5″12″ x 9″

While selecting a standard size is generally more cost-effective, custom trim sizes can be a great option when you need to fully support your creative vision or specific design needs.

Paper Options for Lookbook Printing

Lookbooks are typically highly visual with minimal text, so achieving sharp images and crisp text is key. To ensure vibrant, accurate image reproduction, we usually recommend coated paper—either glossy art paper for bright, vivid visuals or matte art paper for a sophisticated, glare-free finish.

If you prefer a natural, warm, and eco-friendly look, uncoated paper is an excellent choice. It gives your lookbook a soft, organic feel while maintaining readability, making it perfect for brands seeking an authentic, environmentally conscious presentation.

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Glossy Art Paper
matte art paper-1
Matte Art Paper
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Uncoated Paper

Glossy Art Paper

  • 80 gsm / 54 lb Text

  • 105 gsm / 71 lb Text

  • 128 gsm / 86 lb Text

  • 157 gsm / 106 lb Text

  • 200 gsm / 135 lb Text

  • 250 gsm / 92 lb Cover

  • 300 gsm / 111 lb Cover

  • 350 gsm / 129 lb Cover

Matte Art Paper

  • 80 gsm / 54 lb Text

  • 105 gsm / 71 lb Text

  • 128 gsm / 86 lb Text

  • 157 gsm / 106 lb Text

  • 200 gsm / 135 lb Text

  • 250 gsm / 92 lb Cover

  • 300 gsm / 111 lb Cover

Uncoated Paper

  • 80 gsm / 54 lb Text

  • 100 gsm / 68 lb Text

  • 120 gsm / 81 lb Text

  • 140 gsm / 95 lb Text

  • 160 gsm / 108 lb Text

  • 180 gsm / 122 lb Text

For standard-size lookbooks (e.g., 8.5″ × 11″), we print covers on 250gsm coated paper with a choice of glossy, matte, or soft-touch lamination. Interior pages, typically 128–157gsm, ensure your images and content are presented with vibrant clarity and premium quality, making every lookbook visually striking and professionally polished.

For lookbooks with more pages using saddle-stitched binding, lighter paper (80–105gsm) is suitable, keeping the lookbook flexible and easy to handle. For shorter lookbooks with fewer than 32 pages using perfect binding, heavier interior paper (around 200gsm) is recommended to ensure proper spine thickness and a polished, professional appearance.

At BookPrintingChina, we also offer a wide range of special papers and materials to meet unique design and branding needs. For example,

FSC-certified paper
FSC-certified Paper

We provide FSC-certified paper choices and can print the FSC logo on your product to highlight its eco-friendly quality.

textured paper
Textured Paper

Paper with tactile surfaces such as linen or felt, adding depth, character, and a premium artistic & handcrafted feel.

vellum paper
Vellum Paper

Translucent, smooth paper that creates layered visual effects, commonly used for inserts, title pages, overlays, or special design accents.

Not sure which paper is right for your project? Get in touch with our printing experts for personalized recommendations.

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Lookbook Binding Options

The binding of a lookbook depends on your design and usage needs. Here are several popular binding options:

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Perfect Binding

Perfect binding involves gluing the pages together after printing, folding, and collating, then attaching a flexible cover to the spine. It’s ideal for thicker lookbooks that require a clean, professional finish.

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Saddle Stitch

Saddle-stitched binding, also known as staple binding, folds and staples pages together, allowing them to lay flat. It provides a clean, professional finish, making it ideal for lookbooks with fewer than 48 pages.

spiral binding-1
Spiral Binding

Spiral or Wire-O binding uses a metal or plastic coil to hold pages together, allowing the lookbook to lay completely flat and easily flip back. It’s perfect for interactive or frequently handled lookbooks.

If you’re unsure which binding best suits your project or can’t find the option you need, please contact our expert team or visit our “binding” pages for detailed guidance.

Special Finish Options

Our wide selection of premium special finishes makes your lookbook truly stand out, adding elegance, texture, and visual impact.

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Glossy Lamination

Glossy lamination adds a shiny, reflective finish that enhances colors, protects the cover from scratches.

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Matte Lamination

Matte lamination provides a smooth, non-reflective finish that feels soft to the touch, reduces glare.

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Soft-touch Lamination

Soft touch lamination creates a velvety, suede-like finish that feels luxurious, reduces fingerprints.

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Spot UV

Spot UV adds glossy, raised highlights to specific design areas, creating contrast, enhancing detail.

varnish
Varnish

Varnish provides a protective coating that enhances durability, reduces smudging, and adds subtle shine.

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Foil Stamping

Foil stamping applies metallic or pigmented foil onto the surface using heat and pressure, creating eye-catching, luxurious accents.

embossing-1
Emboss

Embossing creates a raised, three-dimensional design on paper, cloth or leather, adding texture, depth.

debossing on paper
Deboss

Debossing creates an indented design pressed into paper, cloth or leather, adding subtle texture and depth.

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Questions & Answers

A lookbook is a visual collection of photographs that showcase a brand’s products, designs, or creative work. It’s commonly used in fashion, art, modeling, lifestyle, or design fields to present collections, highlight styles, trends, or concepts, and inspire customers or clients.

Lookbooks are usually highly visual, often with minimal text, letting the images tell the story. They can be printed as booklets or shared digitally, serving as a marketing tool to promote a collection, brand identity, or seasonal offerings.

Lookbooks are widely used across industries that rely on visual appeal to showcase products or collections. Common examples include:

  • Clothing and fashion brands – to present seasonal collections, outfits, or trends.

  • Jewelry designers – highlighting pieces, styling, and details.

  • Home decor and interior design – displaying furniture, room setups, and design ideas.

  • Accessories – such as bags, shoes, eyewear, and hats.

  • Beauty and cosmetics – showcasing makeup collections, skincare, or hair products.

  • Art and photography – presenting portfolios or curated projects.

Essentially, any industry where visuals help inspire, attract, and guide customers can benefit from a lookbook.

Exactly! Lookbooks, catalogs, and magazines are all marketing or presentation tools, but they serve different purposes:

  • Lookbook: A visual tool to showcase collections, inspire style, and highlight brand aesthetics.

  • Catalog: A sales tool listing products, details, and pricing to inform and drive purchases.

  • Magazine: A content tool providing articles, stories, and visuals to engage and entertain readers.

So while all three are tools for communication and promotion, the lookbook focuses on inspiration, the catalog focuses on selling, and the magazine focuses on storytelling and engagement.

The number of pages in a lookbook can vary depending on the collection and purpose, but typically:

  • Small/Compact Lookbooks: 8–24 pages, ideal for quick showcases or mini collections.

  • Standard Lookbooks: 24–60 pages, common for seasonal collections or detailed product presentations.

  • Large/High-End Lookbooks: 60+ pages, used for full collections, fashion lines, or luxury brands with extensive visuals.

Lookbooks are usually image-heavy with minimal text, so even a shorter booklet can make a strong impact.

The standard lookbook sizes are 8.5″ × 11″ (US Letter), commonly used in the US for easy printing and handling, or A4 (8.27″ × 11.69″), slightly taller and widely used internationally.

Some brands prefer compact sizes (e.g., 5.5″ × 8.5″) or square formats (e.g., 8″ × 8″) for a unique visual appeal. At BookPrintingChina, we also offer custom sizes to help your lookbook stand out, making it perfect for fashion, art, or any creative presentation.

Our minimum order quantity for manual printing usually starts at 500 copies. For smaller quantities, we also offer digital printing options for samples or short-run projects.

For optimal printing results, we recommend submitting high-resolution PDF files with all fonts and images embedded, including a 3 mm bleed on all sides. If your files are created in InDesign or Illustrator, please export them as print-ready PDFs to ensure accurate colors, layout, and alignment.

Yes! You can order a physical sample before placing an order to check our paper, binding and finish and printing quality.

For small files, you can upload them directly through our online inquiry form or send them via email to sales@bookprintingchina.com. For large files, please share a download link using platforms such as WeTransfer, Dropbox, or Google Drive.

Yes! You can order a physical sample before placing an order to check our paper, binding and finish and printing quality.

Yes, we offer several proofing options, including PDF proof, physical sample, dummy sample, digital printed sample, and offset printed sample.

After you complete the deposit and before mass production, we usually provide a digital printed sample for your confirmation.

Lookbook production time usually takes 7-15 days after the final file is approved. The exact timeline depends on the order quantity, binding, design complexity, and our current production schedule. Shipping time will vary based on your destination and chosen shipping method.

We offer air, sea, and express shipping (DHL, FedEx, UPS). Our team will recommend the most cost-effective and reliable method based on your delivery time and budget.

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File Specifications

bleed-
Bleed

Bleed is the extra margin trimmed after printing, preventing white edges. A standard bleed size is 0.125 inches (3mm).

cmyk vs rgb
CMYK

CMYK is the correct color mode for printing. RGB files convert automatically and may shift colors. Use 100% black for text.

image resolution
Resolutions

Images in prepress files should be at least 300 dpi to ensure sharp details, clear images, and professional print quality.

pdf file format
File Format

We recommend using high-quality PDF files, as Adobe InDesign exports print-ready PDFs for precise, consistent printing results.

At BookPrintingChina, we offer professional file-checking services and custom templates. If you’re unsure how to layout your artwork, feel free to contact us; we’re happy to provide detailed guidelines and support.

Order Process at BookPrintingChina

1

Request a Quote

Submit specs and receive your tailored quote within 1-2 hours.

2

Upload Your Design

Send your print-ready PDF via email or shared link easily.

3

Review Your File

We check your file for free to ensure perfect print readiness.

4

Approve Proof

Pay the deposit, then make a free digital printed proof for approval.

5

Production

Upon approval, we begin full production with strict quality control.

6

Shipping

After balance payment, we pack securely and ship by air or sea.

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Order Sample Pack

BookPrintingChina Reviews

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

5 star review
Great custom designs!
Ellen at ChinaPrinting4u was responsive and helpful throughout the process of printing my books. The product was excellent, and the books arrived beautifully packed. I give the company high marks for both quality and customer service!

Katherine: 4 days ago

Excellent 4.9
5 star review

Based on 212 reviews

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Why Choose Us For Lookbook Printing

Unbeatable Pricing

With over 25 years of printing and shipping experience, we help you save 30–40% on costs than other online printers.

100% Satisifiation

We guarantee 100% high quality; if you’re not completely satisfied, we promise a reprint or a full refund.

Expert Support

One-on-one professional, responsive online assistance, including pre-press artwork, material selection, shipping, etc.

Eco-friendly

All lookbooks use non-toxic soy-based inks and offer FSC-certified paper options for safe, eco-friendly, sustainable printing.

Full Customization

Custom options, including size, paper type, finish, quantity or specialty feature to match your vision.

Global Shipping

Secure, cost-efficient worldwide shipping options ensure your magazines arrive safely and on time.

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We’re Love to Hear From You

We appreciate your interest in BookPrintingChina. Our goal is to deliver a lookbook printing experience that is smooth, cost-effective, refined, and efficient from start to finish.

For general questions, simply submit the enquiry form and our sales specialists will respond promptly. To receive a precise project quote, we encourage you to use our online Quote Form, which helps us match the best options to your specific requirements. You may also contact us directly at sales@bookprintingchina.com.

Our team is available seven days a week, with most enquiries answered within 1–2 hours. We look forward to turning your ideas into beautifully printed products with the quality and attention to detail BookPrintingChina is known for.

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TrustScore: 4.9 | 229 reviews
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