The paper choice for your catalog depends on several factors, including page count, size, binding, design, and overall style. Most catalogs focus on image-heavy layouts, selecting the right paper is critical to ensure your visuals stand out. Glossy art paper offers a smooth, reflective surface that produces vibrant, high-contrast colors and sharp image details, making photos and graphics truly pop. It conveys a premium, polished look, ideal for high-impact marketing materials and visually-driven catalogs.
On the other hand, matte art paper provides a soft, non-reflective finish that still reproduces colors accurately but in a more subtle, elegant way. It reduces glare, making it easier to read accompanying text while maintaining a professional and sophisticated appearance. Matte finishes are perfect for brands seeking a modern, understated aesthetic or catalogs that balance images with longer text sections.
If your catalog emphasizes a natural, eco-friendly feel or is text-heavy, uncoated paper offers a comfortable, non-reflective surface that enhances readability while still supporting high-quality printing.
Choosing the right paper not only affects visual appeal and color reproduction but also reinforces the catalog’s tactile experience, usability, and overall impression for your audience.
